PETCUNG Case Study

Overview

PETCUNG is a groundbreaking application for online pet care scheduling. With PETCUNG, managing and caring for small family members is easier than ever. This application provides a convenient platform for pet owners to make appointments for cleaning, bathing, grooming and food services for their pets. With PETCUNG, you can search for the nearest pet care stores, see reviews and comments from other users, and book appointments online quickly and easily. Let PETCUNG help you ensure your pet's health and happiness in a convenient and reliable way.

Product Designer

Figma

Product Research
User Research
Visual Design
Wireframe
Prototype
Usability Test

Duration

3 Months

Our motivation comes from a special love and care for our four-legged family members. We want to help people manage their time and make appointments for pet care services more easily, so their pets are well cared for and have a healthy life. That is our main motivation when building PETCUNG - bringing joy and peace to both families and their beloved pets.

User Research

To understand exactly the difficulties that regular craft consumers in Vietnam are facing, I conducted both quantitative and qualitative research in the form of surveys and interviews.

Interview:

Who is the group of people who regularly schedule pet care?
What is your routine for taking your pet to the spa?
What is the need to use pet spa service?
What difficulties do you encounter when using the pet care appointment booking application?

After the interview ended, several transcripts were obtained from the survey participants

Compiling a few notes from survey participants, I drew an Empathy map

Competitor Research:

PETY is an e-commerce platform specializing in providing pet care products and services in Vietnam. PETY offers a wide range of pet care products and services, including food, accessories, toys, spa and wellness services. PETY is committed to providing high quality products and services that meet users' needs and help promote the health and happiness of their pets. PETY is also committed to ensuring pet safety and complying with pet care regulations and standards in Vietnam.

https://docs.google.com/spreadsheets/d/11rgsQk_h8wnjWgul22N9DaJV2YSNTOzjD9ova90BQQE/edit?usp=sharing

Design Process

Empathize

Define

Ideate

Prototype

User Research

To understand exactly the difficulties that regular craft consumers in Vietnam are facing, I conducted both quantitative and qualitative research in the form of surveys and interviews.

Interview:

Who is the group of people who regularly schedule pet care?
What is your routine for taking your pet to the spa?
What is the need to use pet spa service?
What difficulties do you encounter when using the pet care appointment booking application?

After the interview ended, several transcripts were obtained from the survey participants

Compiling a few notes from survey participants, I drew an Empathy map

Competitor Research:

https://docs.google.com/spreadsheets/d/11rgsQk_h8wnjWgul22N9DaJV2YSNTOzjD9ova90BQQE/edit?usp=sharing

Research

Knowing that I want to explore a new product is a tough start, but I need to go further and answer the questions:

❓What problems are regular consumers in Vietnam currently facing?

✔️What digital solutions can solve those problems?

Design Process

Empathize

Define

Ideate

Prototype

User Research

To understand exactly the difficulties that regular craft consumers in Vietnam are facing, I conducted both quantitative and qualitative research in the form of surveys and interviews.

Interview:

Who is the group of people who regularly schedule pet care?
What is your routine for taking your pet to the spa?
What is the need to use pet spa service?
What difficulties do you encounter when using the pet care appointment booking application?

After the interview ended, several transcripts were obtained from the survey participants

Compiling a few notes from survey participants, I drew an Empathy map

Competitor Research:

https://docs.google.com/spreadsheets/d/11rgsQk_h8wnjWgul22N9DaJV2YSNTOzjD9ova90BQQE/edit?usp=sharing

Research

Knowing that I want to explore a new product is a tough start, but I need to go further and answer the questions:

❓What problems are regular consumers in Vietnam currently facing?

✔️What digital solutions can solve those problems?

Burning Questions

What is design thinking?

Design thinking is a problem-solving approach that inspires innovation by focusing on empathy, collaboration, and iteration.

How to evaluate case studies?

Examine problem statements, design processes, outcomes, and overall impact to understand the effectiveness of design thinking in each project.

What is the design process I usually use?

I often use a design process such as design sprint or design thinking

Is design thinking for me?

If you have a passion for solving problems and making a difference, then yes – design thinking is right up your alley.

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