OKHUB Case Study

Overview

OkHub is a special handmade goods sales website, allowing product personalization and using artificial intelligence to suggest shopping. With an abundance of handmade products, from unique jewelry to home decor, OkHub makes it easy to find one-of-a-kind items. With artificial intelligence, OkHub provides smart suggestions to help you discover and choose the right items, creating a unique and personalized shopping experience.

Product Designer

Figma

Product Research
User Research
Visual Design
Wireframe
Prototype
Usability Test

Duration

2 Months

OkHub is driven by an appreciation for craft and a desire to support artisans. We aim to create a platform where customers can personalize their purchases and connect with a community that values unique, handmade products. Leveraging AI technology, OkHub provides smart recommendations based on user preferences, simplifying the shopping experience. Our goal is to foster a sense of community, inspire creativity and support talented artisans. At OkHub, we celebrate the artistry behind every handmade item and aim to provide a memorable shopping experience for everyone who shares our passion.

User Research

To understand exactly the difficulties that regular craft consumers in Vietnam are facing, I conducted both quantitative and qualitative research in the form of surveys and interviews.

Surveys

https://forms.gle/d1K52UT1eQFScwyX7

Result Surveys

Interviews

First of all, please introduce a little about yourself?
Helps users experience the process of creating products from natural fibers and experience decor ideas through indoor space.?
Find out people's needs when shopping online for environmentally friendly goods or Vietnamese handicrafts
Tell us about your online shopping habits?
Find out what common problems people encounter during the process of buying and using the product?
Factors that remind and attract customers related to Vietnam and related to services and products?

https://docs.google.com/document/d/14LTpbWbgaWBEdyLPRZIfhMJU868bm9mPsyyv3DObyTA/edit?usp=sharing

Empathy Map

Some important insights when interviewing:

🔃The demand for online shopping for environmentally friendly goods and Vietnamese handicrafts is increasing: People are now interested in shopping for products that are environmentally friendly and have cultural value. They want to support Vietnamese handicraft products to create jobs for the community and protect the environment.

🔃Convenience and product variety are important factors when shopping online

🚫Shoppers face difficulty in choosing the right product: A common problem that shoppers encounter is not knowing how to choose the right product for their needs and preferences. This demonstrates the need to provide detailed information and product recommendations to help shoppers make the right decisions.

👥Reminding and attracting customers related to Vietnam and its services and products: Creating reminders and attracting customers related to Vietnam and the country's typical services and products can be an important factor to make a difference and attract users

Design Process

Empathize

Define

Ideate

Prototype

User Research

To understand exactly the difficulties that regular craft consumers in Vietnam are facing, I conducted both quantitative and qualitative research in the form of surveys and interviews.

Surveys

https://forms.gle/d1K52UT1eQFScwyX7

Result Surveys

Interviews

First of all, please introduce a little about yourself?
Helps users experience the process of creating products from natural fibers and experience decor ideas through indoor space.?
Find out people's needs when shopping online for environmentally friendly goods or Vietnamese handicrafts
Tell us about your online shopping habits?
Find out what common problems people encounter during the process of buying and using the product?
Factors that remind and attract customers related to Vietnam and related to services and products?

https://docs.google.com/document/d/14LTpbWbgaWBEdyLPRZIfhMJU868bm9mPsyyv3DObyTA/edit?usp=sharing

Empathy Map

🔃Convenience and product variety are important factors when shopping online

Research

Knowing that I want to explore a new product is a tough start, but I need to go further and answer the questions:

❓What problems are regular consumers in Vietnam currently facing?

✔️What digital solutions can solve those problems?

Design Process

Empathize

Define

Ideate

Prototype

User Research

To understand exactly the difficulties that regular craft consumers in Vietnam are facing, I conducted both quantitative and qualitative research in the form of surveys and interviews.

Surveys

https://forms.gle/d1K52UT1eQFScwyX7

Result Surveys

Interviews

First of all, please introduce a little about yourself?
Helps users experience the process of creating products from natural fibers and experience decor ideas through indoor space.?
Find out people's needs when shopping online for environmentally friendly goods or Vietnamese handicrafts
Tell us about your online shopping habits?
Find out what common problems people encounter during the process of buying and using the product?
Factors that remind and attract customers related to Vietnam and related to services and products?

https://docs.google.com/document/d/14LTpbWbgaWBEdyLPRZIfhMJU868bm9mPsyyv3DObyTA/edit?usp=sharing

Empathy Map

🔃Convenience and product variety are important factors when shopping online

Research

Knowing that I want to explore a new product is a tough start, but I need to go further and answer the questions:

❓What problems are regular consumers in Vietnam currently facing?

✔️What digital solutions can solve those problems?

Burning Questions

What is design thinking?

Design thinking is a problem-solving approach that inspires innovation by focusing on empathy, collaboration, and iteration.

How to evaluate case studies?

Examine problem statements, design processes, outcomes, and overall impact to understand the effectiveness of design thinking in each project.

What is the design process I usually use?

I often use a design process such as design sprint or design thinking

Is design thinking for me?

If you have a passion for solving problems and making a difference, then yes – design thinking is right up your alley.

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