Trend research
Florapp has conducted research and tracked trends in the field of online florist apps. Here are some important trends that Florapp has focused on:
Interactive user experience: Florapp places emphasis on providing a user-friendly interface that is easy to use and interactive. They learn about modern design styles and interaction trends to ensure users have a perfect shopping experience on the app.
Convenient payment and shipping: Florapp learns about the safest and most convenient online payment methods to meet customer needs. They also research shipping services to ensure flowers are delivered to customers quickly and safely.
Integrating new technology: Florapp tracks new technology trends such as artificial intelligence, online reality, and chatbots to enhance user experience and provide better services.
Diverse products and collections: Florapp researches different types of flowers, bouquets and gifts to bring diversity and rich choices to customers.
Dựa trên nghiên cứu này, Florapp đã áp dụng những xu hướng và thông tin thu được để xây dựng một ứng dụng bán hoa trực tuyến hoàn hảo, đáp ứng nhu cầu và mong đợi của khách hàng.
Competitor Research
I start by analyzing my competitors to see their strengths, weaknesses, and similar capabilities. With this analysis, I see that there are solutions for quick and personalized purchases. However, all of these pages are very detailed when it comes to shopping and ordering, some of the new pages have personalization features. Florapp is not the only personalization solution.
After analyzing the research, Florapp realized that it is important to understand the needs and wants of customers and apply this trend in the project by focusing on customer needs and wants, improving improve customer needs and desires. improve product and service quality, add new and unique products, develop user-friendly and easy-to-use interfaces, and improve user experience on their websites and applications.
